• Try not to rely on any single provider (technology, monetization, distribution), no matter how large & lucrative it may be. Always prepare valid alternative solutions.
  • For efficient traffic monetization, it`s important to take into account all factors that can optimize this process: the user’s country (e.g., local payment solutions, internet speed, language), traffic source and quality, user behavior (e.g., installed apps), etc.
  • No shortcuts, simply A/B test the different options & see what works best for each case.
  • Test different monetization solutions in the early stages of the company’s development to validate the business model & POC, which is what investors look for, plan annual budgets, gather valuable user feedback & prioritize (e.g., geographic focus).
  • Viral marketing can be efficient and a cheap way to get traffic if you clearly show the value to your friends, family, and acquaintances, who will then distribute it further down the chain
  • Focus should be on creating a product or service which users:
    • actively seek (i.e., that was not bundled)
    • Appreciateand will, therefore, keep (long lifetime).
    • Are highly engaged with and, if not, holds solid profit potential (i.e., total actual accumulated revenues generated minus total actual acquisition costs)
  • Mobile monetization suffers from many additional challenges about PC Desktop monetization, e.g.:
    • different platforms: OS (iOS, Android), which differ between manufacturers & models
    • regulation compliance (Apple, Google app stores, Facebook)
    • small keyboards and screen size
    • tracking (no cookies)

Many companies are therefore exploring different solutions, but there are still no standard monetization solutions like toolbars and search for PC Desktop monetization.

  • First, define the company`s goals (aligned with the investors) and, from there, drill down to the strategy & tactics, e.g., define distribution & monetization channels (what to do, when, how to do it), necessary resources, timelines, etc.

You may contact Guy Klajman EMailS WebsiteS LinkedInS SkypeS

You can find pictures from the meeting here 

Oleksandr Yemets

Daria Ishevskaya